Since Facebook cloned the snapchat feature, the adoption of Facebook Stories is really slow. Most days there is not a single story in my Facebook app and it displays just ghost images of my friends. Instagram stories though, is a totally different situation. The feature is used not only by millions of users, but companies have started using the feature to connect with their followers.
So now, Facebook product manager, Amy Sun announced that stories will be available in the coming months to all pages. That means that brands, publishers and athletes will be able to use the feature to connect with their fans. Stories for pages will be the same as normal stories, which means they will disappear after 24 hours.
It is just a matter of time to see if stories for pages will produce the engagement brands are looking for, or will they prove to be more of a marketing spam, that users hate on most platforms. If users do not view the series created by pages, then page admins may not create the content. And if there is no content, thus no new stories, users will not view them. Facebook should do something to show to brands what is interesting to users, so page admins could create great content for the platform.